Privacy Policy
Your privacy matters to us. Learn how we protect and handle your personal information.
Your Privacy Matters
This Privacy Policy explains how YPCA LLC ("Company," "we," "our," or "us"), operating under the trade name Yellow Pages Ohio, collects, uses, discloses, and protects personal information when you access or use our websites, applications, and related services (collectively, the "Services"). By using the Services, you acknowledge and agree to the practices described in this Privacy Policy.
1. Scope of This Policy
This Privacy Policy applies to all individuals who:
View or search for business listings on our directory.
Create, manage, or update a business listing.
Subscribe to or participate in any paid or free listings, advertising, or marketing service.
Contact us for support, billing, or account related matters.
This document reflects our general privacy practices across all U.S. facing directory websites operated by YPCA LLC. Residents of certain states may have additional rights under state privacy laws, and where required we will provide clear notices, opt out mechanisms, or state specific disclosures on the applicable website or in a separate addendum.
2. Types of Personal Information We Collect
We may collect information you provide directly, information collected automatically, and information obtained from third parties.
a. Information You Provide
When you create an account, submit a listing, contact us, or otherwise use the Services, we may collect:
- First and last name.
- Business name and DBA name.
- Business address and mailing address.
- Phone number(s), including business lines and, where applicable, mobile numbers.
- Email address(es).
- Account username and password (hashed for security where implemented).
- Billing and payment information handled via PCI compliant processors such as Stripe.
- NAP (Name, Address, Phone) information used for listing consistency and verification.
- Business category, services offered, description, hours of operation, website URL, and social media links.
- Logos, images, videos, and other marketing materials you upload.
- Messages, support tickets, complaints, and other communications with us.
b. Automatically Collected Information
When you access our Services, we may automatically collect:
- IP address and approximate geographic region.
- Device type, operating system, browser type and version.
- Unique device or browser identifiers.
- Pages viewed, time on site, clickstream data, search queries, filters, and navigation paths.
- Entry and exit pages, referrer data.
- Cookies, session tokens, and similar tracking technologies.
- Approximate location derived from IP address or browser provided location.
- Usage and performance metrics used for analytics and optimization.
c. Information From Third Parties
We may receive information from:
- Payment processors (e.g., Stripe) to complete transactions and prevent fraud.
- Analytics and advertising partners (e.g., Google Analytics) to track traffic and performance.
- Verification and business data services that help confirm business NAP and legitimacy.
- Publicly available business directories and public record sources.
- Other services you or a third party integrate with our platform.
3. How We Use Your Information
a. Service Operations
To operate, maintain, and improve the Services, including the directory, search, account, and subscription features. To create, verify, update, display, and manage business listings. To process payments, renewals, billing, and related financial operations.
b. Communication
To communicate with you regarding account setup, confirmation, and verification; subscription status and renewal notices; billing and payment issues; service updates and maintenance; and customer support and dispute resolution.
c. Personalization and Analytics
To personalize content, search results, and directory recommendations. To perform analytics and market research, including traffic, conversion, engagement, and demand patterns. To conduct marketing and promotional activities, including email campaigns and newsletters, where permitted by law.
d. Legal and Security
To authenticate users, detect and prevent fraud, abuse, and security incidents. To enforce our Terms and Conditions and this Privacy Policy. To comply with legal obligations, including responding to law enforcement, regulatory, tax, or government requests. To defend or assert legal rights and to resolve disputes or complaints.
4. Business Listings and Publicly Shared Data
When you submit a business listing, certain information may be publicly displayed on our directory, which may include:
- Business name and DBA name.
- Business address and service area.
- Phone number(s) and email address (if you choose to display it).
- Website URL and social media links.
- Service or category descriptions and business hours.
- Logos, images, and videos.
- Reviews, ratings, and user generated content.
- Promotion related content, such as offers and discount descriptions.
You are responsible for ensuring that any information you submit is accurate, current, and lawful, and that you have the necessary rights or licenses for any logos, images, or text you provide. By uploading content to your listing, you grant YPCA LLC a worldwide, non-exclusive, royalty-free, sublicensable, transferable license to host, store, process, display, publish, modify for formatting, and promote that content in connection with the Services.
5. Cookies and Tracking Technologies
We, and our service providers, use cookies and similar technologies such as session cookies, persistent cookies, web beacons, pixels, tags, local storage objects, and similar mechanisms.
These technologies are used to:
Essential Cookies
Authenticate your identity, remember your login state, operate and secure the website, and remember your preferences and account settings.
Analytics & Advertising Cookies
Collect analytics data such as pages viewed and user behavior, and measure and optimize advertising and marketing campaigns.
You may disable or delete cookies via your browser settings; however, disabling certain cookies may limit your ability to use some features of the Services.
6. How We Share Personal Information
We may share personal information with:
Internal Teams and Service Providers
Our internal teams and authorized personnel, and third party service providers such as payment processing and fraud detection services, hosting and cloud infrastructure providers, analytics and reporting tools, marketing and advertising partners, email service and customer support platforms, and identity verification services.
Business Transfers and Legal Requirements
In connection with a merger, acquisition, sale, or reorganization of our business; when required by law, court order, regulation, or governmental request; or to protect our rights, property, or safety, or those of users or partners.
We do not "sell" personal information, nor do we share sensitive personal information beyond what is necessary to provide the Services, unless expressly required by law or clearly disclosed in a separate notice.
7. Data Retention and Deletion
We retain personal information only for as long as necessary to provide the Services and operate business listings; required to fulfill contractual or legal obligations; required to comply with applicable legal, tax, accounting, or regulatory requirements; or necessary to enforce our Terms, investigate disputes, or resolve security issues.
Account Deletion
If you request to delete your account or certain data, we will take reasonable steps to delete or de-identify the information we can, subject to legal and operational exceptions. Some data may be retained in backup systems or for legal defensive purposes but will be limited in use and access.
8. Data Security
a. Security Measures
We implement reasonable administrative, technical, and physical security measures including encryption of data in transit using industry standard protocols (e.g., TLS), role based access controls and strong authentication mechanisms, regular security monitoring and vulnerability management, and use of reputable third party hosting and payment processing providers compliant with recognized security standards (e.g., PCI DSS).
b. User Responsibility
No transmission or storage of data is completely secure, and we cannot guarantee that unauthorized access, loss, or misuse will never occur. Users are responsible for choosing strong passwords, not sharing credentials, and promptly reporting any suspected security incident to us.
9. Third Party Links and Services
We are not responsible for the privacy practices, content, security, or terms of third party websites or services.
Our Services may contain links to third party websites, applications, or services that are not operated by YPCA LLC. We encourage you to review the privacy policies of any third party sites or services you access from or through our Services.
10. Your Privacy Rights and Choices
Access
Request access to your personal data
Correction
Update or correct inaccurate information
Deletion
Request removal of certain personal data
Depending on your jurisdiction and applicable law, you may also have the right to object to or limit certain uses of your personal information, receive a copy of your data in a commonly used electronic format, opt out of certain marketing communications or data sharing uses, and the right not to be discriminated against for exercising your privacy rights, where required by law. To exercise any of these rights, please contact us using the information in Section 15. We may need to verify your identity before processing your request.
11. Marketing Communications
a. Opting Out
We may send you promotional emails, newsletters, or other marketing messages. You may opt out by clicking the "unsubscribe" link in the message, adjusting your communication preferences in your account settings, or contacting us to request removal from our marketing lists.
b. Exceptions
Opting out does not apply to transactional messages (e.g., account confirmations, billing receipts, service alerts), messages necessary to fulfill your request for a service, or legal, security, or critical service communications.
12. Children's Privacy
Our Services are not intended for use by children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take reasonable steps to delete it in accordance with applicable law and without undue delay.
If you have reason to believe that a child under 13 has provided personal information to us, please contact us immediately.
13. State Specific Privacy Rights Notice
We operate directory websites that may be accessed by individuals in multiple U.S. states. Several states have enacted comprehensive privacy or consumer protection laws that may grant you additional rights, including access, correction, and deletion rights; the right to opt out of the sale or sharing of personal information; limitations on use of sensitive personal information; and the right not to be discriminated against for exercising privacy rights.
Where required by state law, we will provide clear notices and opt out mechanisms on the applicable website, honor verifiable consumer requests that comply with applicable law, and implement data protection assessments or similar obligations where applicable.
For residents covered by state specific laws, you may see additional notices or buttons on the site (e.g., "Do Not Sell or Share My Personal Information," "Manage Privacy Preferences"), and those mechanisms will govern your rights for that jurisdiction.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, new features, or legal requirements. When we make material changes, we will update the "Last Updated" date at the top of this page, post the revised Privacy Policy on our website, and provide notice through a prominent banner, in-account message, or email where appropriate and required by law.
Continued Use: If you continue to use our Services after the effective date of a revised Privacy Policy, you agree to be bound by the updated version.
15. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:
Legal Entity:
YPCA LLC
Trade Name:
Yellow Pages Ohio
General Support Email:
contact@yellowpagesohio.comPhone:
(+1) (760)-284-7626Your trust is paramount to us, and we are dedicated to maintaining the highest standards of privacy protection on Yellow Pages Ohio.